Brand Guidelines

Headers, apps and documents — most uses. Minimum 20px tall. Blue on light, White on photos and dark, all-white on Wishbone blue.

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Website hero, site footer, email-signature banner and print covers only. Minimum 44px tall.

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Company details

Paste these into directories, tender forms, event programs and partner listings.

Company bio

Approved wording — please use it as-is rather than rewriting.

Naming & trademarks

• First mention: "Wishbone Site Furnishings". After that, "Wishbone" alone is fine.
• One word, one capital: Wishbone. Never "WishBone", "Wish Bone" or "WISHBONE" in body copy.
• Our product names are trademarks — keep the ™ on first use in any published material.
• Don't translate, abbreviate or add words to the company name in headings or logos.

Tradeshow & sales

• Canadian-made, municipal-grade — built for public spaces, not backyards.
• Recycled plastic lumber: no rot, splintering or warping, and no annual refinishing.
• Exceeds 25 years of service life with minimal maintenance.
• Powder-coated aluminum: 15 standard and 17 premium colours.
• Memorial and dedication programs, plus custom and wheelchair-accessible options.
• Design files available through CADdetails for specifiers.

Powder-coat compliance: Qualicoat Class II, GSB Master and BS EN 1206; meets AAMA 2604 specification.

Photography

How to shoot our furnishings on site. In order of how much difference each one makes.

1. 1Crouch — shoot at seat height, not standingThe most common mistake by far. A phone held at eye level looks DOWN at a bench, so the seat becomes a flat slab, the back rail disappears and the whole piece reads squat. Drop to roughly seat or table height (about 450–750mm) so the product is seen straight-on. For a low product like a bollard or a bike rack, go lower still — a slight upward angle makes it look substantial.
2. 2Use a three-quarter view, not a flat side-onStand off one corner so you see the front AND one end in the same frame. That single move shows length, depth and profile at once, where a straight-on side view flattens the piece into a silhouette. Straight-on is for spec and drawing reference, not for marketing.
3. 3Shoot in soft light — golden hour or overcastThe hour after sunrise or before sunset gives warm, low, directional light that models the grain and the powder-coat sheen. A bright overcast sky is the other reliable option: it acts like a giant softbox. Avoid midday sun, which blows out the seat, drops hard black shadows through the slats and turns the sky white.
4. 4Keep verticals verticalTilting the camera up or down makes posts and legs lean toward each other — converging verticals. Keep the phone or camera back parallel to the product and step back rather than tilting. If the frame ends up too loose, crop afterwards; if it's keystoned, it can't be fixed.
5. 5Show the setting, then show the detailEvery installation wants two kinds of frame. A CONTEXT shot with the furnishing in its place — path, plaza, shoreline, playground — that tells a specifier where it belongs. Then DETAIL shots: the arm rest, the slat ends, a plaque, the fixing at the base. The detail frames are what sell material quality.
6. 6Clean the shot before you take itMove the traffic cone, the coffee cup, the parked truck and the orange safety fence. Sweep leaves or litter off the seat. Thirty seconds of tidying beats an hour of retouching, and a cluttered frame is the usual reason a photo can't be used.
7. 7Give it room — mind the negative spaceLeave clean space around the piece so it can be cropped for a tile, a banner or a social post later. Don't centre it dead-on every time: place it off-centre with the path or shoreline leading toward it. Photos cropped tight to the product are hard to reuse anywhere.
8. 8Shoot both orientationsTake the frame landscape AND portrait. The website and print use wide crops; social and mobile need tall ones. Reframing on site takes seconds — recreating the trip does not.
9. 9Keep it straight out of the cameraHighest quality setting, HDR off if it's producing halos, and no filters, beauty modes or heavy saturation. Powder-coat and lumber colours have to match the real product — a warm filter turns Cedar into Redwood and generates a complaint. Send originals, not screenshots or messaging-app copies, which are recompressed.
10. 10Include people where you canA person seated or walking past gives instant scale and turns a product shot into a place. Get verbal permission for anyone recognisable, and avoid faces of children unless a guardian has agreed.

Rules

• Size by height only — never stretch or squash.
• Don't recolour any part of the logo.
• Blue logo on light backgrounds; White on photos and dark; all-white on Wishbone blue.
• Keep clear space around the logo — at least the height of the "o".
• Placing the Wishbone logo beside your own? Keep ours at no more than half your logo's size, so your material isn't mistaken for Wishbone's.